Development of bearing forging automation
April 10, 2019
The concept of bearing forging automation is deeply rooted in people's minds. The bearing forging automation industry has entered a period of rapid development. A variety of large and medium-sized machine tool robot enterprises are vying for the market and winning more market profits. The competition has made the entire industry market full of smoke. . In this fierce market competition, how to position bearing forging automation companies can continue to develop effectively, which is testing every bearing forging automation enterprise.
As a well-known brand enterprise in the bearing forging automation industry, it is believed that from the current industry situation, only the enterprise can do its own positioning before it can formulate a marketing plan according to the characteristics of the product. If the company intends to take the celebrity brand route, it must build its own brand; if you take the low-end route, you have to take the channel. There are special R&D and production teams in forging robots and lathe robots. There are countless different robots for domestic and foreign customers, so they have directly opened up the high market.
When the company is positioned, it first takes advantage of its own products and then builds momentum. We can participate in the research and investigation of government personnel in response to relevant favorable policies, so that we can get positive publicity from the media. At present, the strategy of many peer companies relies on the strong promotion of business personnel to pass the company's brand and products through each project. To occupy the refined market.
Regardless of how the economic situation changes, as a company, more attention should be paid to how to produce the best products, how to meet the needs of customers, so as to win customers, and only companies to make products more refined and more focused in the fierce competition. After being eliminated, it will have the opportunity to continue to develop effectively.
In other words, in order to gain a foothold in today's fast-developing bearing forging automation industry, we must not only be too high in price, but also have to guarantee product quality. At the same time, we must strengthen our product innovation capabilities.
The development of a product is from the germination period - the development period - the peak period - the saturation period. If a company completes the product in the early stage of the product appearance, then it is easy to become the leader in this industry, if it is in the saturator When he joined the ranks, he usually intervened in price wars. However, no matter what industry, once the price war is entered, the industry will begin to fall, and the products will start to look like a treasure. These are the same for the bearing forging automation industry. Practical, machine tool robot companies need to develop positioning is the key.
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